The New Marketplace Marketing Playbook

With the incredible success of the Atlassian Marketplace over the last decade, it’s become increasingly difficult to stand out and win new customers. In this talk, Matthew Lewsadder uncovers why traditional marketing tactics are losing their impact and offers fresh insights on returning to the fundamentals: storytelling, solving customer problems, meeting buyers where they are, and leveraging data-driven experimentation. Whether you’re a seasoned partner or new to the Marketplace, this session delivers practical strategies to redefine your marketing playbook and drive growth.