Ignite: The Marketplace Growth Conference
14 & 15 May 2025
Marketplace competition got you down? Gear up to launch future growth with the best and brightest B2B marketplace marketers this May.
Marketplace competition got you down? Gear up to launch future growth with the best and brightest B2B marketplace marketers this May.
More competition. Ever-rising acquisition costs. We’re all feeling the heat. But in spite of it all, we’re saying: enough caution, it’s time for action. Why?
Hope is not lost. Marketplace Partners—top and underdogs alike—are thriving against all odds. So can you.
Get ready to level up with our all-star line-up of marketing experts from Atlassian, Zendesk, and other B2B marketplaces. Don’t just hope for a brighter future—seize it.
Think we had an epic line-up last year? You ain’t seen nothing yet.
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Notify MeBreaking through to regulated industries is a fruitful way to ensure the success of your Marketplace products. Not only do regulated industries tend to stick to the products they trust and are used to, making renewal a high possibility – but they also carry with them a strong reputation. Showing others that you’ve been able to work with a regulated industry proves that your app is trustworthy.
Read MoreThe Atlassian Marketplace is a crowded ecosystem boasting over 5,700 apps and integrations. Improving your Atlassian Marketplace marketing and building on your demand creation strategy requires continuous learning and adaptation.
Read MoreAfter doing some preliminary research, we quickly realized that their keyword strategy was off the mark. They were focusing on keywords centered around the app’s name and features, which seemed logical at first but proved to be too generic. This broad approach posed several significant challenges that we needed to address.
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