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Track: Audience Insights

Data + Experience + Intuition = Insights

Can’t reach your end users? No problem. Learn how to leverage data, experience, and intuition to refine positioning, craft compelling messaging, and uncover insights that drive real impact.

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Unlocking Audience Insights: Building a Customer Health Ecosystem for Marketplace Partners

Turn customer health data into your secret weapon for growth. Learn to predict churn, boost engagement, and track key metrics – while staying secure, compliant, and building lasting user trust.

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Boost Trial Conversion with Activation Analytics

Map the user journey from Try it now to Aha! with product analytics. Optimize trials, showcase value faster, and create a seamless activation journey that boosts conversions and long-term adoption.

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How to Run Customer Research That Doesn’t Suck

Ditch guesswork and get real customer insights. Learn a step-by-step process for qualitative research that uncovers what customers actually think so you can market smarter.

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Ignite: The Marketplace Growth Conference

Spark new ideas, fuel community engagement, and accelerate growth with leaders from the Marketplace’s most successful brands on May 14 and 15, 2025.

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