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Year: 2025

Beyond Atlassian: How Promising Are Newer Marketplace Ecosystems?

With the Atlassian Marketplace shifting, vendors risk having all their eggs in one basket. Learn how partners are diversifying, sharing insights, challenges, and strategies to grow in new ecosystems.

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How to Run Customer Research That Doesn’t Suck

Ditch guesswork and get real customer insights. Learn a step-by-step process for qualitative research that uncovers what customers actually think so you can market smarter.

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The Only Constant is Change

Change is inevitable – embrace it or risk falling behind. Learn how to navigate Atlassian’s rapid evolution, prevent fatigue, and turn continuous change into a competitive advantage.

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Opening Keynote

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Andreas Schmidt

Andreas, CEO of yasoon, bridges Atlassian and Microsoft tools while staying hands-on in development. He focuses on building high-quality products and fostering an open, transparent team culture.

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Keran McKenzie

Keran leads Atlassian’s Ecosystem Business with 30+ years in digital innovation. Former MYOB Futurist and AWS leader, he’s passionate about building ecosystems that empower teams to solve real-world problems.

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Fun Man Andy

Once miserable at work, Andy transformed his life by embracing fun. Now as founder of Fun Inc, he helps companies elevate culture, communication, and performance through a people-first approach.

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Jacek Wizmur

Jacek is the Co-Founder of Getint, serving 6,000+ global customers. A growth strategist with 10+ years’ experience, he blends brand expertise with human-driven marketing to scale products and pipeline.

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Peter Van de Voorde

Peter has been part of the Atlassian Community and Ecosystem since 2007. He has seen and done it all, both inside and outside of Atlassian. Together with other Atlassian Ecosystem experts he now focuses on helping everyone in the Atlassian ecosystem grow and be successful through his work at Atlas Advantage.

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Matthew Lewsadder

Founder & MD of Brighttail, Matthew helps B2B brands drive demand and rediscover growth. Author of Buystander Personas, he specializes in GTM strategy, brand development, and demand creation.

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Spark new ideas, fuel community engagement, and accelerate growth with leaders from the Marketplace’s most successful brands on May 14 and 15, 2025.

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