Explore how focusing on 1:1 connections, rather than building large communities, can drive growth. Discover how to create personalized engagement, with actionable tools and strategies for success.
Upcoming
Opening Keynote
10:00 AM – 10:45 AM CEST
Presented by
Matthew Lewsadder
CEO, Brighttail
1:1 Connections Are Quietly Driving SaaS Success
11:00 AM – 11:45 AM CEST
Presented by
Peter Preston
Co-Founder & Co-CEO, Accoil Analytics
Event Demand Generation: How to Crush Team 25 & Other Events
Learn how to master demand generation for events. Discover strategies to excel at Team 25 and other events, driving engagement and maximizing your impact for ultimate event success.
12:00 PM – 12:45 PM CEST
Presented by
Chris Cooke
Head of Incubator Growth, Seibert Media
Growth Marketing in the Atlassian Marketplace: Wins, Lessons, and Future Moves
Explore the unique challenges of Atlassian growth marketing. Get expert insights on channel strategies, overcoming obstacles, and growth hacks to elevate your marketing game.
1:30 PM – 2:15 PM CEST
Presented by
Chirag Harendra
Head of Marketing, AdaptavistTim Sadler
Product Marketing Lead, KolektiLeshea Low
Senior Manager, Marketplace Growth, Brighttail
From Data to Action: Making the Most of Atlassian Marketplace Attribution & Tracking Data
Unlock the potential of your Atlassian Marketplace data. Explore essential attribution and tracking tools, best practices, and strategies we use at Brighttail to turn data into impactful results.
2:30 PM – 3:15 PM CEST
Presented by
Leshea Low
Senior Manager, Marketplace Growth, BrighttailSylvia Simon
Performance Marketing & Analytics Manager, Brighttail
Beyond the Funnel: Finding Growth Among Out-of-Market Audiences
Your potential audience extends beyond those actively searching. How can you tap into that latent demand? In this session, we’ll share a case study on how we drove 113% sales growth for an underperforming app.
4:15 PM – 5:00 PM CEST
Presented by
David Toussaint
Head of Products, CommunardoMatthew Lewsadder
CEO, Brighttail
How Solution Partners Work
Discover how the business funnel at an Atlassian Solution Partner influences your app’s uptake and placement. Learn strategies for successfully engaging and collaborating with Atlassian partners.
5:15 PM – 6:00 PM CEST
Presented by
Steve Cross
Atlassian Consultant
Community in Diversity
Uncover how the Atlassian Community boosts innovation and trust. Learn how to harness this goodwill for your brand and discover best practices for effective community engagement, online and in person.
10:00 AM – 10:45 AM CEST
Presented by
Sajit Nair
Director of Products & Agile Practices, Trundl
Weaving Success: Storytelling Techniques for Atlassian Marketplace Growth
Learn how a strong narrative can set you apart in the Atlassian Marketplace. This session covers the art of storytelling to captivate your audience and boost your growth marketing success.
11:00 AM – 11:45 AM CEST
Presented by
Tim Sadler
Product Marketing Lead, Kolekti
Debate: Is Brand the Most Important or Least Important Aspect of App Marketing?
Is branding the key to standing out in the Atlassian Marketplace, or is it overhyped? Join this panel as industry experts debate the impact of branding versus features, pricing, and growth strategies on your success.
12:00 PM – 12:45 PM CEST
Presented by
Joe Ford
Director of Content, Brand, and Communications, TempoChris Cooke
Head of Incubator Growth, Seibert MediaMatthew Lewsadder
CEO, Brighttail
How to Reach Regulated Industries on Atlassian
Regulated industry business users are mostly new to Jira. Learn key lessons, strategies to build trust, and methods to ensure your customers achieve maximum value from the platform.
1:30 PM – 2:15 PM CEST
Presented by
Monika Isak
Head of Growth, SoftComply
Standing out from the Crowd in the Atlassian Ecosystem: Effective Strategies to Leverage Branding for Sustained Growth
Unlock the secrets to standing out in the Atlassian ecosystem. Explore powerful branding strategies that fuel sustained growth and elevate your app above the competition for long-term success.
2:30 PM – 3:15 PM CEST
Presented by
Julie d’Antin
Chief Strategy Officer, Elements
Solutions vs. Features: Speaking the language of Solution Partners
Discover how Appfire’s partner-first GTM strategy, focused on aligning with customer buying preferences, has strengthened partnerships and improved enablement over the years.
4:15 PM – 5:00 PM CEST
Presented by
Colin Puckett
SVP - Global Channel & Field Operations, AppfireBounce ideas across time
zones and space.
Twice each day, you’ll have the opportunity to mingle, network, and share your marketing escapades with fellow attendees—be they old friends or new.
Session 1
1:00 PM – 1:30 PM CEST
Session 2
3:30 PM – 4:15 PM CEST
Don’t just read about it.
Register and get ready to ignite interstellar growth.
Register Now